In a former life, I was a corporate communications manager in a research and technology organisation in Surrey, UK. Having left the post over a decade ago to raise a family in my native Northern Ireland, I didn’t really think I would be calling upon the skills I’d learned in that post for a long time to come…how wrong I was.
Over the last twelve months, I have discovered my experience has proved very useful in promoting my creative writing and painting, both of which I took up again on my return to Ireland. Because I was used to dealing with the UK trade press, I have found it relatively easy to develop a working relationship with local reporters/editors.
The one tool that has proved instrumental in getting my information into local newspapers is the press release. I have found that a concise news release written in straightforward language – as if you are reporting an event as an outsider – has guaranteed at least some press coverage, sometimes word for word. This has been the case with two anthologies in which I have had stories published and on three occasions to highlight a forthcoming art exhibition. I even managed to get a little piece on The Infection anthology in the Leatherhead Advertiser (Surrey) last week by virtue of the fact that I lived there for a while – even though I left over a decade ago! 🙂